Explain the steps to deploy app on Google Play Store.
Step 1: Create a Developer Account
Before you can publish any app on Google Play, you need to create a Developer Account. You
can easily sign up for one using your existing Google Account. You’ll need to pay a one-time
registration fee of $25 using your international credit or debit card. It can take up to 48 hours
for your registration to be fully processed.
Step 2: Plan to Sell? Link Your Merchant Account
If you want to publish a paid app or plan to sell in-app purchases, you need to create a payments
center profile, i.e. a merchant account. A merchant account will let you manage your app sales
and monthly payouts, as well as analyze your sales reports right in your Play Console.
Step 3: Create an App
After creating application by clicking on ‘Create Application'. Here you have to select your
app’s default language from the drop-down menu and then type in a title for your app. The title
of your app will show on Google Play after you’ve published.
Step 4: Prepare Store Listing
Before you can publish your app, you need to prepare its store listing. These are all the details
that will show up to customers on your app’s listing on Google Play. You not necessarily
complete it at once, you can always save a draft and revisit it later when you’re ready to publish.
The information required for your store listing is divided into several categories such as
Product Details containing title, short and full description of the app, your app’s title and
description should be written with a great user experience in mind. Use the right keywords, but
don’t overdo it. Make sure your app doesn’t come across as spam-y or promotional, or it will
risk getting suspended on the Play Store.
Graphic Assets where you can add screenshots, images, videos, promotional graphics, and
icons that showcase your app’s features and functionality.
Languages & Translations, Categorization where in category can be selected to which your
app belong to. Contact Details, Privacy Policy for apps that request access to sensitive user
data or permissions, you need to enter a comprehensive privacy policy that effectively discloses
how your app collects, uses, and shares that data.
Step 5: Upload APK to an App Release
Finally upload your app, by uploading APK file. Before you upload APK, you need to create
an app release. You need to select the type of release you want to upload your first app version
to. You can choose between an internal test, a closed test, an open test, and a production release.
The first three releases allow you to test out your app among a select group of users before you
make it go live for everyone to access.
This is a safer option because you can analyze the test results and optimize or fix your app
accordingly if you need to before rolling it out to all users.
Once you create a production release, your uploaded app version will become accessible to
everyone in the countries you choose to distribute it in and click on ‘Create release.’
Step 6: Provide an Appropriate Content Rating
If you don’t assign a rating to your app, it will be listed as ‘Unrated’. Apps that are ‘Unrated’
may get removed from Google Play.
To rate your app, you need to fill out a content rating questionnaire An appropriate content
rating will also help you get to the right audience, which will eventually improve your
engagement rates.
Step 7: Set Up Pricing & Distribution
Before you can fill out the details required in this step, you need to determine your app’s
monetization strategy. Once you know how your app is going to make money, you can go ahead
and set up your app as free or paid.
You can always change your app from paid to free later, but you cannot change a free app to
paid. For that, you’ll need to create a new app and set its price.
Step 8: Rollout Release to Publish Your App
The final step involves reviewing and rolling out your release after making sure you’ve taken
care of everything else.
Before you review and rollout your release, make sure the store listing, content rating, and
pricing and distribution sections of your app each have a green check mark next to them.
Once you’re sure about the correctness of the details, select your app and navigate to ‘Release
management’ – ‘App releases.’ You can always opt for reviews by clicking on ‘Review’ to be
taken to the ‘Review and rollout release’ screen. Here, you can see if there are any issues or
warnings you might have missed out on.
Finally, select ‘Confirm rollout.’ This will also publish your app to all users in your target
countries on Google Play.
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